Thursday, 6 May 2010

Mail Shots and other advertising for Ikea

Here are a few inspirational ideas for the mail shot I will be designing for IKEA. The designers have creatively thought about the use of the objects that they sell for example, using the format of paper in a magazine advert to act as an opening of a wardrobe to reveal the contents of a wardrobe and products from IKEA.

This mail shot promotes a fold out futon sofa bed. Again using the format or paper to demonstrate this by  having a piece of paper so when folded out it reveals the product, so its using the product and its purpose to form a mail shot.

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