Friday, 4 June 2010


Throughout my Final Major Project I feel that I have improved a lot. From looking at my previous design work over the years my skills have progressed and I have learnt to focus on a more professional level.

My experimentation and idea generation has improved alot I think this is down to the design context by researching subjects that I am really interested and enjoy doing this has helped to progress with design work with this inspiration. Categorising my research into headings has helped me refer back to it for inspiration and also helped for the design for my context posters.

I feel that the briefs that I have chosen suit me well and my specialist area and I have felt confident with what I was producing. The time plan on my briefs varied some short some long but I still kept going back to each one maybe spending more time on others which was probably as it sometimes put me behind with some briefs.

I have never really expanded any of my briefs before in the past so doing it for my Final Major Project was something that I enjoyed doing because it felt like my designs fitted somewhere in context in the real world. I really feel like I have picked up and got really into my FMP my organisation and planning work has improved and I plan weeks in advance of what needs to be done. My crafting skills I have also taken alot more care and perfecting my products in the way of printing and presenting.

I really feel that I have worked hard and stepped up abit from the last module and experimented with my designs. The strengths that I would say for my briefs would be the documentation of development and process and also applying it to different products and objects. The weaknesses I would say that I could probably pushed a few briefs forward in the way of design.

Throughout this module It has really helped to receive feedback off my piers and taking their advice on my work as well as the tutors advice its been good to get a range of opinions to help develop and progress with my work.




Paper Cut Panic -
Type Directors Club -
Ministry of Type -
WGSN Fashion -
Retail Solutions -
Research Studios Paris -
I believe in Advertising -
Rick Banks Face 37 -
Robin Cameron -
Stephanie Dearmond Blog -
Southern Neon Signs -
I love Typography –
Jack Vettriano -
Smashing magazine -


Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback) – Author Mario Pricken. Publisher: Thames & Hudson; Revised edition edition (26 May 2008) Language English

Hand Job: A Catalog of Type by Michael Perry (Paperback - 1 Oct 2007)

New Typographic Design by Roger Fawcett-Tang and David Jury (Paperback - 9 April 2007)

Gotcha!: Art of Billboard Advertising by Wai Yew (Hardcover - Sep 1991)

Guerrilla Advertising: Unconventional Brand Communication by Gavin Lucas and Mike Dorrian (Paperback - 10 July 2006)

Advertising is Dead: Long Live Advertising! by Tom Himpe and Will Collin (Paperback - 8 Sep 2008)

Over and Over: A Catalog of Hand-drawn Patterns by Michael Perry


1001 Ideas to Create Retail Excitement: Revised & Updated by Edgar A. Falk


-       Grafik
-       IDN
-       Design week
-       Eye
-       Creative Review
-       Vogue
-       Stylist
-       Topshop

Thursday, 3 June 2010

Design Context Layouts

So there has been a change of plan with how to display my Design Context, I am no longer presenting my research in a long book. I thought about how I could get my specialist area across properly by showing it as well as talking about it. So I thought about doing A2 posters double sided so it demonstrates my interest of large scale they will also be back to back.
One side being the research and the other side a chosen piece of my work that works along side the reasearch which im showing on the other side.
I then thought about the name of the book and thought about how posters are used and how they are used here are a few things that I came up with:

- Pin it
- Roll it
- Paste it
- Tack it

I would have four posters for each chapter

- Large Scale Advertising
- Type in Advertising
- Experimental Typography
- Interviews

These will each be individually rolled put into four postal tubes each labelled to the correct subject and chapter.

I think my Design Context Book presenting it this way demonstrates my interest of large scale well my doing individual posters.


Look Book

Here I have been looking at existing fashion looks books from the website it has given me a lot of different ideas for layouts, type and format of book. When looking through some of the look books I have focussed on where the image lies in the photograph so I can think about where I can lay the information and where the branding can go on each page. It has also given me some ideas for the front cover whether to keep it just type or to use both type and image I think to have that professional clean look I think it just needs to keep to being typographic. I have also had the idea of adding type to some of the layouts in the book and how I could do this with out overpowering the image when this is meant to be the main focus.





Friday, 28 May 2010

Daniel Eatock

Recently the new Big Brother Logo has come out for 2010 and alot of people have said that it looks like my design for the spring window display which I created out of flowers, I did it ages ago but still it does look quite similar so I did some research and found out that the designer Daniel Eatock created it. Was going to see if I could get in contact with him and see how he did and if he used real flowers like me or just used photoshop but I can't seem to find his contact details.

Wednesday, 12 May 2010

Creative Advertising

I was looking through a book called Creative Advertising by Thames and Hudson. I mostly focused on looking at how image on its on creates a message and how using typography and the layout of type interprets a message to the viewer.

This image below compares and contrasts the benefit with the problem this is a classic way of advertising. The comparison to me was obvious but sometimes in other adverts it can create tension and also humour. Using typography to create the dandruff spelling out the message 'before' and then on the other side the hair is clear. The advert  'Before and After' suggests that head and shoulders is good for dandruff.

This image below shows the opposite to what the viewer expects which can result to surprise and interesting ideas for example doing the opposite to usual, making a big thing small, making beauty look ugly and ugly into beautiful etc. The image below is advertising Olay moisturising cream promoting it using typography using the number 61 but when you look at the advert upside down it shows the number 19 the message that they are trying to put across is that use Olay moisturising cream to make your skin look younger. This is an effective and clever way of using type in an advert it is also a very simple and clear idea to get the message across.

This image below highlights the importance of packaging design, using typographic messages to tell the viewer about its features without using imagery to convey a message just using a two colour printed design making it simple and fairly clear.

The image below uses symbols to create a visual image. Symbols in adverts can stand for an object, a concept or a situation and also effective communication such as convey information that can't be expressed in words.
The images for this ready meal pouches campaign is giving the message of 'for a proper meal cut corners'  the images in the corner where their is the dotted line to cut off shows symbols of objects that make a meal but in more time so they think that also using meal pouches creates less time.

This advert below focuses alot on its audience and how to grab the attention of them by getting them involved. This advertising campaign lets readers peel of stickers of dogs from the margin to put into the picture to find out whether it's the right dog for them.

These two adverts advertising bic razors where placed next to each other in a magazine incorporating the bic biro pens in with the advert for bic razors. It tells the story of a product and a service.

The other advert below the bic advert is advertising Ariel. Posters were wrapped around a street corner, so that viewers can only see one person first for example the little girl with ice cream in her hand. When viewers walk around the corner, they see the second part and can complete the story.

Some adverts contain phrases, metaphors, slang expressions which when viewers look at them they contain jokes or serious messages. Often word translations in adverts often leads to comical or surprising things that can be turned into successful campaigns.
For example the advert below advertising Midori Frozen Margartitas using the images of flowers put into a freezer this is because the name of the cocktail 'margarita' is the Spanish word for daisy.

Word Play is another way of advertising basically playing with words to make pictures with them its an experimentation with type so that the type turns into an image.
The McDonald's advert uses the rucksack as its symbol to create the letter M out of the handles it uses this to get the message across without using typography.

Alternative media is another way of advertising more on a larger scale attracting passers-by to create more or a visibility for example this advert for Tom's Saloon for Gays. Its an outdoor advert which is a a yellow circle with a small message advertising the saloon so to read the message people have to bend over or down to read it mimicking the action of gay people.

Another use of alternative media is this advert for foaming face wash Olay, this advert shows the dramatic effects of oily skin, to show this a portrait of a woman was printed on the base of a pizza box to leave grease marks.

The use of typography in advertising is also another way of creating a message just by altering the type for instance this image below a question mark has been used instead of the later to P to create the word Pregnancy Test. This creates the message of question are you pregnant? to find out take a test.

Thursday, 6 May 2010

Mail Shots and other advertising for Ikea

Here are a few inspirational ideas for the mail shot I will be designing for IKEA. The designers have creatively thought about the use of the objects that they sell for example, using the format of paper in a magazine advert to act as an opening of a wardrobe to reveal the contents of a wardrobe and products from IKEA.

This mail shot promotes a fold out futon sofa bed. Again using the format or paper to demonstrate this by  having a piece of paper so when folded out it reveals the product, so its using the product and its purpose to form a mail shot.

Tuesday, 4 May 2010

Optic Spirit Bottles

Here I have looked at some optic drink bottle labels for inspiration for the design for my optic drink label. The use of bold colours and type are used to create a high impact image to be seen against the bright lighting the coloured bottles and from across the bar.

Existing Bacardi Labels

Here I have looked at a range of different Bacardi labels, looking at the layout of type and the different stocks the designs have been printed on. My idea is that I want to print my labels on transparent adhesive paper so it goes with the rest of my products demonstrating lip marks on glass. The transparent labels designs are all very bold making them stand out off the clear bottle using prominent and bold colours. On recent and previous Bacardi bottles they have using a lot of pattern work to show the flavours of the drinks. The layout of the type is also an important thing for the label as it has to be legible and clear to read on a shop shelf and across a bar.